CASAVANT FRÈRES
Music and emotion at the heart of a complete web redesign
Founded in 1879, Casavant Frères is an internationally renowned organ builder with a unique history. With more than 3,900 masterpieces delivered to churches, concert halls and schools around the world, the Saint-Hyacinthe-based company brilliantly harmonizes tradition and innovation. In order to support its sales force, Casavant wanted to completely revamp its website, thus teaming up with Cyclone Design Communications for this endeavour.
From strategic planning to web content integration, CDC took charge of this entire project by proposing an immersive visual approach.
+ Strategic support
+ Writing, translation and editorial advice
+ Content and bilingual site architecture
+ Artistic direction and graphic design
+ Integration and programming
+ CDC content manager
+ Development of customized tools
+ Photo shoot in collaboration with Viviane Wybou
A distinctive visual and
narrative approach
With the aim of demonstrating all the grandeur of the instrument and the prestige of playing on a Casavant masterpiece, Cyclone Design Communications put forward the know-how of the company.
When performing on a Casavant organ, you have access to a majestic instrument of great stature that is part of a line of more than 3,900 masterpieces. Cyclone Design Communications has brought this unique journey and know-how to life through three distinctive elements: sound, soul and history. The editorial angle chosen, focused on narrative and emotion, is supported by an immersive visual approach that magnifies the beauty of the instruments and the work behind their design.
Thanks to its history page in the form of a timeline, strategically integrated into the site, the vast past of Casavant Frères is now truly brought to life.
Visit the page
Following a distinctive narrative framework, CDC has developed a site that highlights the sound, soul and history of Casavant organs.
Illustrating the company's international reputation, the Casavant website features an interactive map displaying the instruments installed in all four corners of the world.
Under the artistic direction of CDC and in collaboration with photographer Viviane Wybou, several photo shoots were carried out to create an immersive visual approach, paying tribute to Casavant organs and their designers.
Under the artistic direction of CDC and in collaboration with photographer Viviane Wybou, several photo shoots were carried out to create an immersive visual approach, paying tribute to Casavant organs and their designers.
