Maillard
Online butcher

This client, a Quebec distributor of high-quality meats, wanted to launch an avant-garde online meat ordering service for home delivery. Their wide range of exceptional meats are prepared by artisan-butchers, then vacuum-sealed and instantly frozen to ensure optimum freshness. Maillard wished to maintain their commitment to quality and be socially conscious by collaborating with local food banks and offering clients the opportunity to become involved.

 

Long-term partnership

We guided our client throughout the implementation of this ambitious project. Between January and June 2016, Cyclone deployed its complete range of skills to craft a unique, high-end brand and develop a comprehensive e-commerce platform to make the online purchase of meat more accessible. We also provided consulting services and collaborated on strategy, corporate identity, graphic design, programming, integration and content editing. We are currently working with this client on their communications strategy and deployment.

Strategic planning

+ Complete brand development
+ Identity and branding
+ Design of packaging and all promotional tools
+ Strategic consulting


Design, integration and programming of the e-commerce website

+ Development of the visual concept
+ Responsive web design
+ Bilingual site architecture
+ Product catalogue structure and programming


Content

+ Content editing, revision and translation


Promotion

+ Launch promotion
+ Public relations
+ Partnerships
+ Social media management
+ Advertising campaign management