CDC designs Blainville’s road safety campaign
In order to better inform and educate citizens, Blainville and its police department once again called on Cyclone to produce their 2017 road safety campaign, online since May. The campaign’s focuses include following speed limits, sharing the road with more vulnerable users, and not using cell phones while driving.
After determining what artistic direction to take and coming up with a look to go along with the theme of "Agissons ensemble pour notre sécurité” (Working together to stay safe), the Cyclone team designed several different graphic elements for the campaign, producing posters, emails, and promotional items for the project. In addition to various media outlets for the city, we designed and updated the policeblainville.ca microsite to create a clear, user-friendly platform that Blainville residents can consult whenever they need information.
- Development and design of graphic image
- Creation of visuals to support the campaign themes
- Selection of communication media
- Programming and integration of the microsite
- Project coordination